The line, which is targeted at careerdriven, urban women, was unveiled at retailer Isetan in Shinjuku, Tokyo, before entering stores in Kobe and Osaka. Kosé also has created a website for this new line at http://www.addiction-beauty.com/.
The name Addiction is quite an accurate name for this brand because I was hooked ever since I got my first Addiction product awhile back. Last month I decided to haul some more Addiction and I thought it would be helpful to do some swatches as well to give you an idea of the colors and how the products apply.
If you never tried this brand before I highly recommand to try their eyeshadows. There are 3 different eyeshadow finishes: Matte (M), Pearl (P), Metalic (ME) and Sparkle (S).
Some of the metalic finishes can feel a little gritty and can have a bit of fall out like for example Mariage. Most of them are very smooth, almost buttery and very pigmented.
Although there have some lovely browns and taupes in their collection, neutrals are not their strength so I would definitely check out the brighter and bolder colors because they are more unique compared to the other shades.
Here are the eyeshadows that I got in close up followed by the swatches of each colors.
Addiction also released new eye glosses in May so I immediately jumped at it and got 6 of them. Can you tell how excited I was?
Last but not least I bought their tinted moisturizer as well and will review that one as well in the near future. All I can say now is that the finish is matte (which I like) and it covers quite well, more like a BB cream than a regular tinited moisturizer.
I think I covered everything for now and I hope this what somewhat helpful. If you have more questions, don't hesitate to ask me.