" Generation Q is a celebration of individual self-expression. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone.
So in typical Illamasqua style, we have done something that no other brand would or could do. The Generation Q campaign will go against the industry’s despicable taboo, by featuring older models as well as young. In fact, Generation Q models aren’t models at all, but real make-up fans, with a real sense of their own beauty.
The future of beauty is changing and we are the new voice of a brand new generation – Generation Q, where beauty has no age limits."
This collection consist of:
- 2 eyeshadow quads ($42.50 / £34.00): Empower and Complement palettes
- 2 blushes (($24.00 / £18.00): Allure and S.O.P.H.I.E
- 2 lipsticks: Magnetism and Underworld- 2 Intense lipglosses ($20.00 / £14.00): Boost and Opulent
- 2 nailpolishes ($14.00 / £13.50): Charisma and Creator
When I first saw the promo picture of this collection, I wasn't too excited about it and honestly thought I would skip out on this collection.
But after hearing more info about the products, I caved and bought 2 Generation Q products, Magnetism lipstick and Charisma nailpolish.
Magnetism lipstick and Charisma naipolish
Illamasqua Magnetism lipstick
Texture is creamy, opaque and quite long lasting. The color fades evenly on the lips and is very comfortable to wear.
I find this lipstick is the stand out in this collection and is definitely worth checking out. The other lipstick Underrworld is an iridescent blueberry violet color with shimmers in it and that's the biggest difference between these 2 lipsticks. Magnetism doesn't contain any shimmer at all.
Swatch of Magnetism lipstick
Illamasqua also created the Charisma nailpolish to go with the Magnetism lipstick.
As you can see, Charisma is the nailpolish version of Magnetism lipstick and has the same deep rosy/raspberry shade.
Illamasqua nailpolishes are probably one of my favorite nailpolishes out there so I knew before I ordered it that I wasn't going to be dissappointed.
And indeed....it lives up to my expectation and even more! A beautiful creamy and opaque texture that is very easy to apply with the applicator brush.
Charisma on the nails
I only needed 2 coats to get this opacity and it didn't streak while applying it. Illamasqua polishes will be more long lasting when applied over a proper base coat.
All by all I was very pleased with the products I got. This collection is definitely worth checking out for those who wants to venture more into this brand.
The eyeshadow palettes are perfect for everyday use because the colors are more neutral but can also used to create a smokey look for na evening out.
The blushes in this collection are shimmery, compared to the ones in the permanent range. I can see this would be an issue for some people because shimmer tends to accentuate pores and uneven skin. A word of advise would be to try it first before buying these.
Illamasqua products can be purchased at the Illamasqua counter and online on their website.